Summer Transfer Window Series: 10 Big Money Flops

With the recent commercialisation of global football, money has rarely been an issue for the largest teams. As a result of this, we've seen a period of valuation inflation when it comes to transfers, with some enormous sums of money flying around. Some of these make my 'Transfers that Shook the World' post, while others sneak under the radar. In addition, sometimes the money is justified by performances (for instance, Ronaldo's £80m doesn't seem too outrageous any more!), while others end up being an enormous waste of money.

But which are the biggest waste of money? And are there any trends that we can see when it comes to clubs and overpaying?

10. Robbie Keane - Tottenham Hotspur to Liverpool (2008, £20.3m)
A great example of a big money transfer dropping under the radar. In 2008, Robbie Keane made the move away from Spurs, a club he'd spent the majority of his career to that point with. Daniel Levy, as he so often does, managed to get an exceptional deal for the North London club, costing Liverpool £20.8m for the Irish international. However, the proven goalscorer proved to not be so prolific in red, waiting 11 games for his first Liverpool goal. He went on to only score five goals in 19 games for the side, though they did manage to recoup much of the fee they paid for the striker when he returned to Spurs just six months later.

9. Angel di Maria - Real Madrid to Manchester United (2014, £59.8m)
Though the Argentine made the back end of my 'Transfers that Shook the World' post, he has failed to make the desired impact. He ends up lower down this list because of the fact that he's only been there a year, and I tend to give players a second season to take effect. However, with it looking increasingly likely that di Maria is on his way out of Old Trafford, the four goals and ten assists provided last season just isn't worth the money paid.

8. Dimitar Berbatov - Tottenham Hotspur to Manchester United (2008, £30m)
Back on that crazy deadline day in Manchester in 2008, it was the £30m signing of Dimitar Berbatov that paled into significance following the Robinho saga across the road. Manchester United, despite the wealth of attacking talent at their disposal, with the likes of Ronaldo, Rooney and Tevez all in form, dipped into their coffers to add another proven Premier League goalscorer. However, the big Bulgarian was always on the periphery, failing to rediscover his form and finding his most successful moments at Old Trafford in the cup competitions.

7. Diego - Werder Bremen to Juventus (2009, £23.8m)
A player who was among my favourites at Werder Bremen in my teenage years, Diego set the Bundesliga alight with his guile, creativity and flair, leaving many of the world's top clubs vying for his signature. Italian giants Juventus won the race, with the Brazilian signing for £23.8m in 2009. However, in 33 games, he managed just 5 goals, and was deemed to be surplus to requirements by the end of the following season, recouping just £12m when he moved back to Germany with Wolfsburg.

6. Mario Balotelli - AC Milan to Liverpool (2014, £15m)
Why always him? The enigmatic Italian had the world at his feet when he broke onto the scene in 2008 at the age of just 17, but his childish attitude garnered him a reputation both in Italy and in Manchester. However, there was no doubting his ability, and Brendan Rodgers looked to have pulled off a masterstroke when he signed Super Mario for just £15m last summer. To be fair to Mario, he certainly had seemed to work harder for his team, and improved his attitude, however, he just didn't have the goals. Mocked repeatedly for failing to score throughout last year, his days look numbered following the arrival of Christian Benteke last week. How much they can get for him remains a mystery.

5. Alberto Aquilani - AS Roma to Liverpool (2009, £17m)
AS Roma's 'Little Prince', seen as the natural successor to club legends Francesco Totti and Daniele De Rossi, made the difficult decision to leave his home town club in 2009, opting for Merseyside in a £17m deal. However, a series of injury problems and inconsistent form limited his opportunities in the team, with the Italian making just 18 appearances over an unsuccessful three year period while making loan moves back to Italy with Juventus and AC Milan, before a permanent free transfer to Fiorentina in 2012.

4. Juan Sebastien Veron - Inter Milan to Manchester United (2001, £28.1m)
The Argentine world beater's £28.1m move in 2001 was a club record transfer at the time, and underlined United's intentions to create their own Galacticos. However, it was not to be. Unlike the Italian game, Veron struggled to get to grips with the speed and physicality of the Premier League, scoring just seven times in 51 appearances for United. Such was his failure, Sir Alex Ferguson, who had publicly defender Veron on numerous occasions during the following season, sold him to Chelsea for a cut-price £15m in 2003.

3. Roque Santa Cruz - Blackburn Rovers to Manchester City (2009, £17.5m)
Very much like the signing of Dimitar Berbatov, Roque Santa Cruz was brought into a Manchester City squad already containing the likes of Carlos Tevez, Emmanuel Adebayor and Robinho. However, even worse, they had signed both Tevez and Adebayor for large sums in the same summer, making the purchase of Santa Cruz even more pointless. Though certainly only bought as Mark Hughes was his manager at Blackburn Rovers, the Paraguayan only managed three goals in an appalling 20 game stay at The Etihad, before being farmed out to Blackburn and Malaga on loan, before moving permanently to the latter in 2013.

2. Kaka - AC Milan to Real Madrid (2009, £55m)
Kaka, arguably the world's best player in the mid-2000s, leading AC Milan almost single-handedly to a Champions League title in 2007, became the first of the new Galacticos signed in 2009, being joined by Cristiano Ronaldo and Karim Benzema. However, he never hit the same heights as he did in Italy, scoring 23 in an injury hit four seasons, which saw the Brazilian make just 85 appearances before rejoining AC Milan.

1. Andriy Shevchenko - AC Milan to Chelsea (2006, £30.8m)
Another world class forward player from AC Milan makes a disastrous move abroad for an astronomical sum - I guess this proves that Silvio Berlusconi got something right, cashing out at the best moment. Ballon d'Or winner Andriy Shevchenko made the move to London in 2006 for £30m, joining up with Jose Mourinho's two-time champions as Roman Abramovic targeted the Champions League title. However, nine goals is not enough for just one season for a top striker, never mind being spread across three years. Every goal scored by the Ukrainian at Chelsea cost over £3m, which everyone would agree is expensive!

So what trends can we see from these ten? Firstly, it seems that for all of his good signings (Vidic, van Nistelrooy and Ronaldo etc.) Alex Ferguson also wasted an awful lot of money, and Louis van Gaal appears set to do the same. In contrast, both AC Milan and Tottenham Hotspur seem good at getting the best deals for their players, in addition to selling them at the right time - just as they go off the boil.

And are we likely to see any big-money flops this summer? Of the transfers already done, it seems unlikely that either Arda Turan or Arturo Vidal will fail to live up to their valuations, while though it pains me to say it, Raheem Sterling may well struggle to meet the £49m valuation placed on him. Similarly, £60m and £70m valuations for Kevin De Bruyne and Paul Pogba also runs the risk of making this list, as they would have to go some to make the deal worthwhile.

Nevertheless, it's worth noting that a high profile failure can have a disastrous impact on a player's career - will Angel di Maria be able to make his seemingly inevitable move to Paris Saint Germain work to be the exception to the rule?

Summer Transfer Window Series: 10 Moves That Shook The World

Every summer usually has a transfer that defines the period. However, some transfers transcend the boundaries of what is expected, or even what was previously thought possible, truly shaking the world of football. In this post, I'll outline my top 10, before looking at the mega-moves that we may see this August.

10. Angel di Maria - Real Madrid to Manchester United (£59.6m, 2014)
The first in my list is the first in the enormous money moves that I've looked at, and makes the list primarily because of the sum paid. Seen as one of the world's best wingers, di Maria starred at the World Cup in Brazil, helping Argentina to the final. With Manchester United in a slump following a poor season, a statement of intent was required - step forward di Maria for an eye-watering sum.

9. Neymar - Santos to Barcelona (£50m (to date), 2013)
The most sought-after young talent in the world at the time, Neymar opted for the Catalans over a number of clubs, leaving his beloved Santos for a reported £50m. This transfer would have serious repercussions, however, with contract irregularities reported set to turn this into a world record move - an incredible £116m quoted as the total potential price.

8. Alan Shearer - Blackburn Rovers to Newcastle United (£15m, 1996)
While it's not really the fee that means that Alan Shearer's transfer makes my list, it's the context. In 1996, the English transfer record stood at a metre (by today's standards) £8.5m, paid by Liverpool to Nottingham Forest for striker Stan Collymore. However, having won the Premier League title with Blackburn, England's number 9 made the move to his hometown club, with the Geordie almost doubling that record overnight, and demonstrating to the world the spending power that English clubs have.

7. Sol Campbell - Tottenham Hotspur to Arsenal (Free, 2001)
Again, not a transfer I'm picking on fee, but on context. It's extremely rare to see players move directly from one club to its direct local rivals, particularly in the higher division where the rivalry is that little more intense. Sol Campbell, a key part of the Spurs team of the 1990s, made the move across North London to Arsenal, and in so doing, cemented his Spurs legacy as the ultimate 'Judas'.

6. Luis Suarez - Liverpool to Barcelona (£75m, 2014)
While the £75m price tag you may assume is the reason for this to be in this list, it's actually not the only explanation. What makes this move most surprising, particularly for the level of investment made, is that Suarez had received a three month ban from all footballing activity for his bite on Giorgio Chiellini just a matter of weeks earlier. Nevertheless, this did not deter Barcelona, and Suarez made his move last summer for the inflated price.

5. Carlos Tevez - Manchester United to Manchester City (£25.5m, 2009)
Arguably the most controversial move across a city in English footballing history, and one that spawned an ingenious marketing campaign 'Welcome to Manchester' (if of course, you're a Manchester City fan and therefore a true Mancunian). Carlos Tevez had enjoyed a semi-successful loan spell at Manchester United in 2007/2008, before making the move to the heavily spending Blues the following summer. The chants of praise were soon changed to something slightly more offensive and insulting over in Salford!

4. Cristiano Ronaldo - Manchester United to Real Madrid (£80m, 2009)
Perhaps a few of you will be surprised by the fact that I've only rated this in at number four in my list, but I'll explain my decision. Unlike a number of other big money transfers, where the player either doesn't really justify the price, or the move is a surprise in the first place, neither is the case in terms of Ronaldo. Having made it perfectly clear that he wanted to leave Manchester United, it was equally clear that he would command an enormous sum. Therefore, while it was a transfer that shook the world, it was perhaps not as much of a shock as others.

3. Robinho - Real Madrid to Manchester City (£32.5m, 2008)
Rewind to 2007. Manchester City had just narrowly avoiding relegation from the Premier League. Enter first Thaksin Shinawatra and then the Abu Dhabi United Group on transfer deadline day 2008. With manager Mark Hughes on the golf course, City needed to make a statement of intent. And boy, did they, stealing Real Madrid striker Robinho from under the noses of Chelsea for a British record £32.5m.

2. Luis Figo - Barcelona to Real Madrid (£37m, 2000)
If we thought Carlos Tevez's move from United to City was acrimonious, then we've clearly forgotten Luis Figo's decision to move across the Clasico divide, with Barcelona selling their star man to Real Madrid in the summer of 2000. Pure chaos ensued, with the Portuguese's first return to the Nou Camp seeing him so badly abused that he stopped taking corners. Pelted with bottles, lighters and even a pig's head, Figo showed incredible courage, but also, why it may not be a logical move between close rivals - especially in Spain!

1. Gareth Bale - Tottenham Hotspur to Real Madrid (£89m, 2013)
Though this move was not a considerable surprise, if you'd have asked Spurs fans the number it would have taken to prise Gareth Bale away from them, I think only the most hardcore of fans would have suggested a world record £90m. Compared to the likes of Cristiano Ronaldo and Lionel Messi, the Welshman is nowhere, but the potential, and David Levy's notorious negotiation skills, meant that the fee inflated significantly.

With this summer window in full swing, are there any transfers that could shock the world of football enough to make this list? Raheem Sterling's £49m move to Manchester City certainly acts as a contender, but is there anything that looks like happening elsewhere?

The significant rumour mill surrounds Juventus wonder kid Paul Pogba. Both Manchester City and Barcelona have been linked with £60-70m moves for the Frenchman, which would certainly qualify as the defining move of this window. How likely this is is uncertain, but from a personal perspective, it would be great to see him in a blue shirt come September.

Summer Transfer Window: Winners and Losers

And with the passing of the transfer deadline, the scrummage to secure the final additions to squads is over. For my review of this window, see the story here. But who has come out best? Which clubs are now set out for a tilt at the league, and who is destined for mid-table mediocrity? Or worse, a parachute payment jump into the uncertain waters of the Championship?

In order to determine the winners and losers in the transfer market, I will be marking each team's dealings out of 10 on five different topics: big name (relative to the club), value for money, team balance, player retention and absence of panic buying. From these rankings, I will be able to determine a league table of their transfer dealings. These will almost certainly not be indicative of how the league will go, but do give some indication of how well the clubs, and more importantly, their finances, are run.

Team	Big Name	Value	Team Balance	Player Retention	No Panic-buys	Total
Chelsea	9	6	8	7	8	38
Hull City	8	6	7	7	6	34
Stoke City	7	8	5	6	7	33
Manchester City	6	5	7	7	8	33
Newcastle United	6	7	6	6	8	33
Arsenal	8	6	5	8	5	32
Everton	7	6	6	8	5	32
Swansea City	6	6	7	6	6	31
Liverpool	7	6	7	5	5	30
Sunderland	6	6	6	5	7	30
Tottenham Hotspur	5	6	6	6	7	30
Queens Park Rangers	7	5	6	7	5	30
West Ham United	7	5	5	7	6	30
Leicester City	5	6	6	6	6	29
Aston Villa	2	7	7	7	6	29
Manchester United	9	4	6	4	5	28
Crystal Palace	4	6	6	7	7	28
West Bromwich Albion	5	6	5	5	7	28
Burnley	1	6	6	7	6	26
Southampton	5	5	6	2	4	22

Winners
Chelsea - Jose Mourinho knew his transfer targets at the start of the window, and he got his men. Though he may have had to pay a little over the odds for the likes of Fabregas and Diego Costa, the early £30m fees they had to stump up pale in comparison to the ridiculous figures seen out of Manchester United. Calm on deadline day, Chelsea's new recruits balance their team excellently, and they will be a force to be reckoned with come May.

Hull City - Perhaps surprising considering the deadline day chaos to come out of the club, Hull have also had a successful window. Their late signings of Hatem Ben Arfa, Gaston Ramirez and Abel Hernandez add significant strength in depth and could yet prove to be the key in their fight to reach the top half of the table.

Stoke City - Based mostly on the value for money aspect of the test, Stoke's signings up front of Mame Biram Diouf and Bojan will complement the creative talents of Marko Arnautovic behind. Mark Hughes went into the window knowing he needed goals, and if Diouf's stunner against Man City is anything to go by, they now have plenty of those in their front line.

Manchester City - Unlike their city neighbours and rivals, City got their transfer dealings well and truly done with before the final days of the window. With a mixture of bargain deals for Bacary Sagna and Frank Lampard, and big ticket transactions like Fernando and Eliaquim Mangala, City's squad is probably the strongest in depth in the league. The prices may have been slightly steep, but there was not a moment of panic from Manuel Pellegrini. But would you ever expect it?!

Newcastle United - Rounding off the top five is the Toon. Despite constant complaints (and in many regards, completely justified) towards owner Mike Ashley, the fact remains that Newcastle have continued to bring in new (albeit consistently French) talent. Remy Cabella and Emanuele Rivière look like excellent acquisitions, and I feel they could be challenging the European places come May.

Losers

Southampton - I don't care what anyone says, you lose five of your biggest assets from the previous season, you're going to struggle. Though the Saints have seemed to dip into the market with some success, it will take time for those players to gel. The panic buying in the final hours only caps a remarkably busy, if a little traumatic, window for Southampton.

Burnley - It's a great shame, but Burnley simply don't have the funds to attract the calibre of players brought in by sides around them. If your biggest signing of the window is George Boyd, a benchwarmers at Hull the previous season, it's less of a marquee and more of a tiny gazebo. That they held onto Danny Ings is somewhat of a success, but I fear the Championship beckons for the ginger Mourinho.

West Bromwich Albion - This was fairly simple. Overpaying on your big name signing, whose name isn't very large anyway? Check. The exit of a number of your key defenders, leaving you threadbare at the back? Check. Bringing in a manager who, though well respected in the game, has little experience of Premier League management? Check. And the prognosis? A season of struggle awaits.

Crystal Palace - Though I can't be too critical of the final days of the transfer window at Selhurst Park, as the upheaval off the field will have affected transfers, the fact remains that the window was a shambles for the Eagles. Bringing Wilfried Zaha in may prove to be an excellent bit of business, but he is a risk. As for the rest, slim pickings. Though they held onto the majority of their key men from last campaign, I'm expecting them to slide slowly down the table.

Manchester United - Controversial? Perhaps, but hear me out. Though they have undoubtedly brought in the biggest names of the window, the expense to which they had to go to get them was absurd. Being a lifelong blue, I have had to put up with many a United fan argue that City have bought their league titles with their huge spending in recent windows, and I have always come back with the same argument. £5 is £5, whether you spend it in 10 minutes or 10 years. United have consistently spent medium amounts on players, and their historical total far exceeds the amount City have spent. The fact that City have spent it in five years is irrelevant - they have used what they have to the best of their ability.

It will be interesting to see if the same hypocrite United fans later their opinions now they are the ones spending. My earlier argument means I cannot be upset at United's spending without being a hypocrite myself, and I have no problem with them flexing their financial muscle. I simply find it amusing that they are spending that amount to buy 4th, rather than the titles that City are accused of buying.

Nevertheless, the fact remains that we have witnessed a multi-record breaking transfer window. Some clubs have made wise calls, others not so much, but it will be interesting to see whether my transfer table gives any indication of the trajectory of the clubs involved.