Sunday 2 August 2015

Summer Transfer Window Series: 10 Big Money Flops

With the recent commercialisation of global football, money has rarely been an issue for the largest teams. As a result of this, we've seen a period of valuation inflation when it comes to transfers, with some enormous sums of money flying around. Some of these make my 'Transfers that Shook the World' post, while others sneak under the radar. In addition, sometimes the money is justified by performances (for instance, Ronaldo's £80m doesn't seem too outrageous any more!), while others end up being an enormous waste of money.

But which are the biggest waste of money? And are there any trends that we can see when it comes to clubs and overpaying?

10. Robbie Keane - Tottenham Hotspur to Liverpool (2008, £20.3m)
A great example of a big money transfer dropping under the radar. In 2008, Robbie Keane made the move away from Spurs, a club he'd spent the majority of his career to that point with. Daniel Levy, as he so often does, managed to get an exceptional deal for the North London club, costing Liverpool £20.8m for the Irish international. However, the proven goalscorer proved to not be so prolific in red, waiting 11 games for his first Liverpool goal. He went on to only score five goals in 19 games for the side, though they did manage to recoup much of the fee they paid for the striker when he returned to Spurs just six months later.

9. Angel di Maria - Real Madrid to Manchester United (2014, £59.8m)
Though the Argentine made the back end of my 'Transfers that Shook the World' post, he has failed to make the desired impact. He ends up lower down this list because of the fact that he's only been there a year, and I tend to give players a second season to take effect. However, with it looking increasingly likely that di Maria is on his way out of Old Trafford, the four goals and ten assists provided last season just isn't worth the money paid.

8. Dimitar Berbatov - Tottenham Hotspur to Manchester United (2008, £30m)
Back on that crazy deadline day in Manchester in 2008, it was the £30m signing of Dimitar Berbatov that paled into significance following the Robinho saga across the road. Manchester United, despite the wealth of attacking talent at their disposal, with the likes of Ronaldo, Rooney and Tevez all in form, dipped into their coffers to add another proven Premier League goalscorer. However, the big Bulgarian was always on the periphery, failing to rediscover his form and finding his most successful moments at Old Trafford in the cup competitions.

7. Diego - Werder Bremen to Juventus (2009, £23.8m)
A player who was among my favourites at Werder Bremen in my teenage years, Diego set the Bundesliga alight with his guile, creativity and flair, leaving many of the world's top clubs vying for his signature. Italian giants Juventus won the race, with the Brazilian signing for £23.8m in 2009. However, in 33 games, he managed just 5 goals, and was deemed to be surplus to requirements by the end of the following season, recouping just £12m when he moved back to Germany with Wolfsburg.

6. Mario Balotelli - AC Milan to Liverpool (2014, £15m)
Why always him? The enigmatic Italian had the world at his feet when he broke onto the scene in 2008 at the age of just 17, but his childish attitude garnered him a reputation both in Italy and in Manchester. However, there was no doubting his ability, and Brendan Rodgers looked to have pulled off a masterstroke when he signed Super Mario for just £15m last summer. To be fair to Mario, he certainly had seemed to work harder for his team, and improved his attitude, however, he just didn't have the goals. Mocked repeatedly for failing to score throughout last year, his days look numbered following the arrival of Christian Benteke last week. How much they can get for him remains a mystery.

5. Alberto Aquilani - AS Roma to Liverpool (2009, £17m)
AS Roma's 'Little Prince', seen as the natural successor to club legends Francesco Totti and Daniele De Rossi, made the difficult decision to leave his home town club in 2009, opting for Merseyside in a £17m deal. However, a series of injury problems and inconsistent form limited his opportunities in the team, with the Italian making just 18 appearances over an unsuccessful three year period while making loan moves back to Italy with Juventus and AC Milan, before a permanent free transfer to Fiorentina in 2012.

4. Juan Sebastien Veron - Inter Milan to Manchester United (2001, £28.1m)
The Argentine world beater's £28.1m move in 2001 was a club record transfer at the time, and underlined United's intentions to create their own Galacticos. However, it was not to be. Unlike the Italian game, Veron struggled to get to grips with the speed and physicality of the Premier League, scoring just seven times in 51 appearances for United. Such was his failure, Sir Alex Ferguson, who had publicly defender Veron on numerous occasions during the following season, sold him to Chelsea for a cut-price £15m in 2003.

3. Roque Santa Cruz - Blackburn Rovers to Manchester City (2009, £17.5m)
Very much like the signing of Dimitar Berbatov, Roque Santa Cruz was brought into a Manchester City squad already containing the likes of Carlos Tevez, Emmanuel Adebayor and Robinho. However, even worse, they had signed both Tevez and Adebayor for large sums in the same summer, making the purchase of Santa Cruz even more pointless. Though certainly only bought as Mark Hughes was his manager at Blackburn Rovers, the Paraguayan only managed three goals in an appalling 20 game stay at The Etihad, before being farmed out to Blackburn and Malaga on loan, before moving permanently to the latter in 2013.

2. Kaka - AC Milan to Real Madrid (2009, £55m)
Kaka, arguably the world's best player in the mid-2000s, leading AC Milan almost single-handedly to a Champions League title in 2007, became the first of the new Galacticos signed in 2009, being joined by Cristiano Ronaldo and Karim Benzema. However, he never hit the same heights as he did in Italy, scoring 23 in an injury hit four seasons, which saw the Brazilian make just 85 appearances before rejoining AC Milan.

1. Andriy Shevchenko - AC Milan to Chelsea (2006, £30.8m)
Another world class forward player from AC Milan makes a disastrous move abroad for an astronomical sum - I guess this proves that Silvio Berlusconi got something right, cashing out at the best moment. Ballon d'Or winner Andriy Shevchenko made the move to London in 2006 for £30m, joining up with Jose Mourinho's two-time champions as Roman Abramovic targeted the Champions League title. However, nine goals is not enough for just one season for a top striker, never mind being spread across three years. Every goal scored by the Ukrainian at Chelsea cost over £3m, which everyone would agree is expensive!

So what trends can we see from these ten? Firstly, it seems that for all of his good signings (Vidic, van Nistelrooy and Ronaldo etc.) Alex Ferguson also wasted an awful lot of money, and Louis van Gaal appears set to do the same. In contrast, both AC Milan and Tottenham Hotspur seem good at getting the best deals for their players, in addition to selling them at the right time - just as they go off the boil.

And are we likely to see any big-money flops this summer? Of the transfers already done, it seems unlikely that either Arda Turan or Arturo Vidal will fail to live up to their valuations, while though it pains me to say it, Raheem Sterling may well struggle to meet the £49m valuation placed on him. Similarly, £60m and £70m valuations for Kevin De Bruyne and Paul Pogba also runs the risk of making this list, as they would have to go some to make the deal worthwhile.

Nevertheless, it's worth noting that a high profile failure can have a disastrous impact on a player's career - will Angel di Maria be able to make his seemingly inevitable move to Paris Saint Germain work to be the exception to the rule?

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