Sunday 22 March 2015

The Premier League and Europe: A Subconscious Uncoupling?

And so, a devastating fortnight for English clubs in Europe draws to a close. For the second time in three years, we have no representative in the Champions League beyond the last 16. Even more worryingly, it's the fourth time in five seasons that no English side has made it to the quarters of the Europa League. And never before have both happened in conjunction. So what has gone wrong? How has a league extolled for its pace and power, ranked as one of the top two leagues in the world, deteriorated when it comes to the European competitions?

However, as the stats above suggest, twas not always thus. Between 2004/2005 and 2008/2009, we had at least one English side in the Champions League final every year, and two in 2007/2008! That was less than ten years ago, and I'm struggling to understand what's changed in the intervening period.

Or maybe it's a trend thing. Here, I find a little bit more evidence. From the introduction of the Champions League, there was a six-season period where no Premier League side made it out of the group stages. However, this was the early 90s. The Premier League was not seen as the all-conquering force in world football that it is today, with the enormous spending power available. Equally, it's worth noting that just one side entered the competition from the English league. Compare that to the capitulation that saw three exit the Champions League in the past two weeks, and you see how unfair the comparison between the two is.

So, we've seen that English clubs are struggling to find their great historic form in the Champions League at present, but is it any different when we look at Europe's secondary club competition? Do we have previous heights that we simply aren't hitting?

The short answer - no. Unlike the Champions League, where England at least has an illustrious past, the country has had just eight teams get to the quarter-finals or beyond - and three of those came in the same season! (2012-13 for those who care). According to this recent history, it's hardly a surprise to see English clubs fail to make the cut.

What's more worrying is who the English clubs are being beaten by. For this, I want to look a bit more closely at this season now. In the Champions League, Liverpool failed to make it out of a group consisting of the Spanish side in third place last year (albeit Real Madrid), a Swiss side and a Hungarian debutant. Although the other three managed it to make it through groups far harder than that (bear in mind City's group of Bayern Munich, Roma and CSKA Moscow), they perished to the French champions, runners up and Spanish runners up. This has left a octet of three Spanish sides, two French teams, a German, an Italian and a Portuguese. Now, the three Spanish and the German I can accept, but the other five are all eminently beatable by the likes of Chelsea, City and Arsenal. So the questions remains, why didn't they?

The Europa League is even worse. FA Cup runners-up Hull were beaten before the competition even began, dumped out on away goals by Belgian side Lokeren. Though both of our entrants into the group stages made their way safely through to the Round of 32, where they were joined by Liverpool,  both the Anfield club and Tottenham were dumped out at this stage, losing to Besiktas and Fiorentina respectively. Finally, Everton's annihilation at the hands of Ukraine giants Dynamo Kiev (can't you almost feel the sarcasm?) caps a simply horrendous season in Europe for English clubs. Again, look at at who's left. Two Italians, two Ukrainians, a Spaniard, a Russian, a German and a Belgian. Of those, I would perhaps rank three (Wolfsburg, Sevilla and Napoli) more highly than the likes of Spurs and Everton. But with none of those teams playing our sides, how do we not have more representatives in the last eight?

Perhaps we need to look at the mindset of British clubs when it comes to the European game. Here, there are a couple of potential factors. However, as my title suggests, these are by no means deliberate choices made by English clubs to the detriment of performances in Europe, merely an unintended consequence.

Firstly, just look at the respective value of league and European competitions for English clubs. Last season, champions Manchester City received £24.7m for winning the Premier League title, with additional TV fees taking the total received by the Blues to a whopping £96.5m. Just to prove that English football does not unfairly benefit the champions, fourth placed Arsenal claimed a total of £92.8m. Bear in mind that this is before the mammoth TV rights deal from BT and Sky that sees the Premier League pocket in excess of £5.1bn. If we compare that to the total received for Champions League participation and progression, we see a stark difference. Liverpool's exit in the group stages earned the club just £7.67m in prize money and TV rights, while last season's winners of the competition, Real Madrid, secured £41.5m. The Europa League difference is even more stark. Spurs, who finished sixth in the Premier League, made almost £90m in domestic competition, whilst only securing £4.27m for their participation in the Europa League. With this difference, it would surely come as no surprise for clubs to, either consciously or subconsciously, focus more heavily on domestic competition.

In comparison, foreign clubs do not have the same financial incentive at home. Barring Barcelona and Real Madrid, who combined secure almost half of the annual La Liga TV rights, currently valued at around £482m, the rest are relative paupers, with current champions Atletico Madrid securing just £31m - pittance when compared to the Premier League. It's a similar story in Italy, where Juventus take home a financial package to rival England, but second placed Roma manage only £52m, just over half that of the Turin side. In Germany, it is even more obvious, with the likes of Bayern Munich, Borussia Dortmund and Bayer Leverkusen all taking around £18m in TV rights. With such a large disparity, it is hardly surprising to see teams from these nations taking a greater interest in European competitions, and also explains the rise of Eastern European nations, who without Champions League and Europa League money would perhaps struggle financially.

In terms of a conscious effort to prioritise the league in England, we can see evidence of this with squad selection from the likes of Spurs and Everton in some Europa League ties, with the Londoners in particular coming under scrutiny for fielding seemingly weakened sides. However, this is not the case for Europe's premier competition. With much made of Roman Abramovic's desire for European glory, none of the English participants have obviously favoured domestic competition - demonstrating that either this is a subconscious element, or needs explaining by some other means.

The second factor is a simple one. The fact remains that English sides are still not playing to the style of the European game. If you look at recent winners of both the Champions League and Europa League, neither have used power over pace. Arguably the best European side for some time, the Barcelona from the late 000s/early 2010s, had not a single truly powerful player, with Gerard Pique and Carles Puyol the only ones to add real steel to the play. Flair has always been the key factor in Europe, as demonstrated by the goalscoring abilities of both Lionel Messi and Cristiano Ronaldo.

And yet, English sides continue to buy tall, powerful players. Take Manchester City, for example. This January, requiring a striker, their eyes turned to Wilfried Bony, a man famed for his strength and power, but not for his speed. This signing more than any other signifies the inherent importance placed on the Premier League over the Champions League, even if they do not make that conscious decision themselves.

English sides have traditionally been powerful, in order to cope with the more robust elements of the English game, particularly when facing lower league opposition. To this end, I think it will be quite different to marry the two objectives going forward. Therefore, from a purely business standpoint, it makes no sense to look to win the Champions League at the expense of the Premier League, regardless of what Roman Abramovic may say. A subconscious uncoupling it may have been, but it would be to the detriment of English clubs' finances to reconnect with European competition any time soon.

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